BWA’s design concept for the transformation of Silver Sevens Hotel & Casino reimagines the property as The Continental—a nostalgic nod to its original name and a bold step forward in the property’s brand evolution. The vision behind the rebrand is to elevate the guest experience while honoring the property's roots as a beloved locals’ destination.

At the heart of the renovation is a 10,000-square-foot rooftop bar and lounge built atop the porte cochere, offering panoramic views of the Las Vegas skyline and a vibrant social atmosphere. This elevated venue will also mark the return of Pink Taco, the iconic Mexican restaurant known for its unapologetic flavor and rock-and-roll spirit.

Additional upgrades include an enhanced gaming floor with a refreshed mix of slots and table games; new food and beverage outlets to expand dining options; hotel room renovations; and facade improvements that modernize the building while preserving its approachable charm.