

LAS VEGAS STRIP CONCEPT
Project Overview
Owner:
Confidential
Location:
Las Vegas, Nevada
BWA Project Role:
Masterplanner
Interiors:
Not Available
Year:
Ongoing
BWA’s Master Plan reimagines Las Vegas—not just as a place to visit and entertain, but as a place to live, work, and create
In a city defined by spectacle, BWA’s Las Vegas Strip Concept reimagines what’s possible at the intersection of entertainment, innovation, and urban living. As master planner, BWA brings its signature vision to a transformative mixed-use development that amplifies the energy of the Las Vegas Strip while introducing new layers of cultural, commercial, and residential vitality.
This ambitious concept builds on the BWA design legacy, weaving together luxury hospitality, immersive retail, high-tech enterprise, and destination entertainment into a seamless urban experience. Anchored by two hotels, the development offers a range of accommodations from boutique to grand-scale. Retail, including a four-level mall, is a major driver of the concept. The ground floor museum and signature Strip entry portal create a cultural gateway, while the sports arena serves as a premier destination for live events. There are multiple residential units, and a Financial Tech and Medical Tech campus introduces a new dimension for attracting innovators and entrepreneurs.
Program
Hotel
600 keys
750 SF Per Room
Rooftop Pool Area
10,000 SF
(20) Retail Tenants
2800 SF Each
Track
(4) Retail Tenants
6500 SF each
Financial Tech/Medical Tech Campus
Museum on the ground floor
LV Strip Concept Entry portal
LV Strip Concept condos
500 units
500 SF each
LV Strip Concept Hotel
1500 Keys
500 SF EACH
LV Strip Concept Studios
Condos
320 Units
2750 SF each
Cube sports arena
18000 Seats
Photos courtesy of LAS VEGAS STRIP CONCEPT