Montbleu Resort Casino & Spa
Lake Tahoe, NV

BWA master planned this phased remodel of the Montbleu Resort, Casino & Spa to move the brand position to a “Scandinavian Moderne” style, to better leverage the pictureque location.  Clean lines and natural textures combine with Lake Tahoe-inspired art and culture to create an identity that has been enthusiastically embraced by the resort.